Google AdWords – It all makes sense

I could hardly sleep last night, thinking of Google AdWords. (Yes, Google Analytics sometimes keep me awake too…)

Yesterday evening at Griffith College Dublin, our lecturer Keith Feighery brought us through a lab on Advanced Google AdWords. Like a light switching on, it all suddenly made sense (at 2am), and I couldn’t wait to start designing campaigns.

This is remarkable, because last time I looked at AdWords (way back in early 2011), it made no sense to me at all. Google has really improved their online tutorials and help menu since then.

When I sat down this evening to complete my AdWords assignment for next week, the campaign grew organically and easily, and my draft ads received an average Quality Score of 7/10, which is not bad for a first attempt.

If Google AdWords has always had you stumped, take 3 minutes to watch this short animation. The audio isn’t great, but it might just give you that same ‘a-ha!’ moment.

Introducing ‘Just Write’ Ireland

Many moons ago, I registered the business name of Just Write, here in Ireland, as a channel for my writing work. Word of mouth and recommendations keep me busy, but with an expanding portfolio of video and print projects, I realized it was time to set up an integrated online presence.

Today, ‘Just Write Ireland’ has its own URL  - http://www.JustWriteIreland.com (which currently redirects back to this blog, if you click it and wonder what’s going on!) – and a LinkedIn Company page.

Visit again soon – well, maybe in a month or so – when the structure is in place.

In the meantime, you can reach me at trish[at]JustWriteIreland.com.

Trish

 

 

Tai Chi Chuan and Writing

Since April 2012, I’ve been learning Tai Chi in the Abbey Hall in Clane.

Tai Chi has not only improved my overall health significantly – plus my dodgy left ankle and knee are dodgy no more! – but it has also done wonders for my skin and hair. Goodbye cellulite, hello ‘inner glow’. A colleague even called me ‘sleek’ on Friday. I’m still smiling.

I believe this is because of the simple, but powerful benefits: improved circulation, deep relaxation, greater flexibility and balance, and ability to focus. A few deep breaths, head as if suspended from above, hollow the chest, sink the energy down … stress-busting, in an instant. And that’s before you’ve taken a single step.

What has this to do with writing, you ask? Everything! Imagine being able to become relaxed and focused, within seconds. Your mind pushes out the stresses of the day, and in the words of productivity guru David Allen, you achieve a state of ‘mind like water’. Just think what that will do for your concentration and creativity.

So, there’s no chance that any script I write will ever (again) go like this:

EXT: STREETSCAPE. NIGHT.

The SWAT team signals to the helicopter pilot that they are ready to storm the building.

The SERGEANT suddenly raises his hand, and halts the assault.

SERGEANT
(frantically)
Oh no, I forgot to buy toilet paper. And
the cat has just walked across the keyboard.

Yes, focus is everything when you’re writing!

My instructor, Brian Bergin, is opening a NEW Beginners Tai Chi Class starting in January just up the road from me in the bustling university town of Maynooth, Co Kildare.

Classes begin on Thursday evening, 9th January 2014, in The Leinster Clinic, on the Kilcock Road. Suitable for complete beginners, and those with some previous experience, these classes offer traditional Yang Style Tai Chi Chuan and Chi Kung in comfortable surroundings with free parking. Classes last for an hour and a half, and a course of seven weeks costs €90.

Places are limited, so contact Brian Bergin on 087 2157231, or e-mail him at bpbergin@gmail.com for details and to book your place.

There is also a Tuesday class in Kilcock, but that’s full already.

Why not find out more about the academy on the Tai Chi Kildare website, or find the club on Facebook at Master Ding Academy North Kildare, for news, articles and Tai Chi videos from around the world.

Masterclass with director Neil Marshall

Kreeta Taponen enjoys the ambiance of The Light House Cinema, Dublin, as director Shannon Moncrief talks to Neil Marshall

“He was just a naked Geordie covered in KY Jelly.”

Director Neil Marshall’s description of that jump-out-of-your-seat scene from ‘The Descent’ when a ghostly ‘Crawler’ first lurks in the background behind the women trapped underground in a caving accident, sums up the less glamorous side of the film industry. Even this hilarious description could not overwrite the creepiness of the Crawler characters from what was perhaps the scariest movie of 2005.

Neil went on to outline his journey from rebellious film student to membership of the notorious ‘Splat Pack’, at this Directors’ Masterclass in the Light House Cinema, Dublin, in conversation with fellow director Stephen St Leger. Using movie clips as case studies from his horror films, including ‘The Descent’ and ‘Doomsday’, we learned the importance of tenacity, script management and a good sense of humour. Neil also discussed the creative challenges of being a writer/director, with the dual challenges of writing feature film scripts, and then finding the funds to make them.

With thanks to the Irish Film & Television Academy for organising this event, which took place on 28th September 2013.

Petticoat Rebellion – The Movie!

Yes, at long last, the movie of the book is in development! Well, the early stages of development … the very, very early stages … but from tiny seeds do tall trees grow.

The Irish Film Board has agreed to reconsider ‘Petticoat Rebellion, The Anna Parnell Story’, for feature script development funding.

This means that, from next Monday, March 11th, I will start writing a ‘treatment’, i.e. an exciting short-story version, of the book. The Film Board will decide in May or June whether they will fund a full feature film script. And then it’s time to find a producer and put together a package of director, actors and everyone else the enormous team needed to make a feature film.

This week, I’m laid up in bed with a back strain, on painkillers, and unable to do much, other than poke my iPhone (hurray for the WordPress app for iPhone!) and read, which means I’ll be re-reading Petticoat Rebellion with fresh eyes.

Here’s to Petticoat Rebellion – The Movie!

Trish

The E-Book Rebellion

Well, after a year of upheaval and house moves, the dust is finally settling (literally – the builders have just left!), and there is finally some time to update my blog.

Petticoat Rebellion, the book after which this blog is named, is now available as a Kindle e-book download from Amazon, to mark the centenary of the heroine of the piece, Miss Anna Parnell. So, having shied away from purchasing e-books because I love ‘real’ books, I finally caved in and bought two.

The first was Petticoat Rebellion (of course!) and the second was Results Not Typical, a fun novel about the diet industry by the wonderful ‘unpublished’ author, Catherine Ryan Howard, aka Catherine, Caffeinated. My guess is it won’t be too long before she achieves her long-overdue and much-deserved publishing deal!

If you’re nervous about buying an e-book, don’t be!  You can download the iPhone Kindle app for free and they also have free apps for your Mac, PC or other smartphone. Then try out some free e-books to get started!

Trish

Online Marketing and Digital Strategy

Well, last night was Week Two in the excellent evening course in Online Marketing and Digital Strategy that I’m taking in Griffith College Dublin.

Over the twelve weeks of the course, each of the nine students will create a Digital Strategy for a particular product, campaign or website.

I’ll be building my project around a short-term campaign which will run in early 2011 as a pilot for future, longer campaigns. It’s really exciting to be able to use these learnings straight away, and to have the opportunity to put knowledge into practice. I’ll let you know how the project goes – and I would love it if you would take part!

Lecturer Keith Feighery is a powerhouse who barely stops for breath as he moves from one case study to another and guides us through the syllabus. He speaks ‘digital’ like it’s his mother tongue and sometimes it feels like we’re learning a new language.

While working on this project I’ll also be thinking about how to use these skills to help promote the Petticoat Rebellion e-book, which will be released before the end of the year by Mercier Press. Coming to a Kindle, iPad or pdf near you!

My final thought about online marketing is that nowadays, in many ways, even individuals need their own digital strategy. How we present ourselves online is so important. Friends, family and employers can find everything they need to know about us with just a few clicks – and do we always do ourselves justice, or do we occasionally let ourselves down? (I think I’ll probably come back to this theme again!)

Trish